Archive - 2014

What is Pay Per Click?

So, you’ve been researching how to build traffic to your website and you’ve come across the term ‘pay per click’, or PPC. Or perhaps you’ve been talking you your website guy and he’s throwing about techie jargon like it’s going out of fashion. PPC, he assures you, is what you need to get your site […]

What is Search Engine Optimisation?

You can’t own or be involved with a website without coming across search engine optimisation (SEO) at some point or other. Every day I receive another email via a contact form on one of my websites offering SEO services from one of many firms in India. So what exactly is SEO? In order to to […]

Hiring on Elance: How to get it right

Like many other internet marketers, I like stuff done right. Nobody else can see inside my head, so I have always been guilty of trying to do everything myself. Copy writing, accounts, SEO, design, I’ve spent countless hours beavering away, sometimes quite inefficiently building links or designing logos. After a while I realised that I […]